The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The True Color of White and Gold Dress (Or Blue and Black) Snickerdoodle Software Blue Black or White Gold? Early Stage Processing and the Color of 'The Dress' PLOS One Bcbgmaxazria Asymmetrical Ruffle Linen blend Cocktail Dress In Black ModeSens